It is also interesting how the just the name Rampton has become a lurid brand name for the media and in particular the NOW and The Sun.
A look at the list of recent entries in the press complaints commission reveals the following:
Neil Syson The Sun "Fire maniac lives it up at Rampton"
Martyn Sharpe The Sun "Rampton holds gay disco for psychos"
The last entry is interesting because what we have is almost an incantatory use of trigger words similar to a grimoire: "gaydiscopsychos". Lots of harsh "K" sounds. On a similar theme it's interesting to note the frequent use of Xs and Zs both in barbarous names of evocation and brand names for anti-psychotic drugs, contraceptives and sanitary towels. It is as if the advertising industry is unconsciously attempting to demonise our relationship with such products: Prozac, Tampax, Durex,Seroxat,Abrasax, Azathoth,Pazazu all could as easily come from the pages of a medieval grimoire as from design teams of an advertising agency.